AdSense TIPS - Usefull tips for newbies

POST BY 4forumsID AT digitalpoint

First of all , i don`t want to asume the copyrights to me. This was taken from a pdf i found on the internet and thought you adsensers (specially the n00b ones) will find it usefull



Step 1: Finding a good Niche
Because of the size of the Internet there is no point trying to make a Website based on general areas like Software, Fashion, Fitness, Health. There are too many other larger established companies competing in those areas. What we are looking for is to find a niche within, were the competition isn't so stiff, and yet the demand is sufficiently high.

Note: Finding a good Niche does not mean you will have to sell something!
There a two aspects to finding your niche. The first is to find the area were you have a particular skill, interest, knowledge or aptitude. The second is to decide if the area is too general (e.g. like fashion) and if so to find a niche within were you can operate successfully

Finding Your niche Area
First you need to research and discover the best theme or niche area that correlates with your interests, desires and abilities.
Here you need to make a list of
• Things you enjoy doing e.g. doing crosswords, writing letters etc
• Things you are good at. e.g. using computers, cooking
• Any special skills e.g. you can play piano, program a computer
• Any Topics or skills you would like to know more about. e.g. learn a language
Once you have a list of at least 10 and maximum 50 then create a list and rank the list in order of preference (i.e. prefer doing crosswords to writing letters) .

Researching Your Niche
Measure twice cut once -Old Carpenters saying
Once you have a list of possible niche areas its time to do some research to determine whether or not it stands a good chance of being successful. remember it takes as much time to build a successful website as an unsuccessful one. Lets continue by doing some research on finding your niche.
Once you feel you have found your niche area you need to do some basic research before you go out and start building your niche website. The research involves analyzing the supply and demand for that niche/theme.

If you want visitors you need to match what you offer to what they want. The key to this is in basing your website and web pages around carefully chosen Keywords.

Demand and supply keyword research is simply a matter of looking to see if people are searching for and then looking at how many websites cater for that demand. There are a number of tools available for researching keyword demand for your Website theme. The main tool is Overture keyword suggestion tool which you can access directly or via other keyword research tools like Good Keywords (recommended download).

To illustrate the process; imagine we are interested in making Websites and want to make a Website based on making Websites . Go to the Overture Website and enter making Website. Overture returns with a list of keyword based on Website making along with the number of times they were searched.

We will see that "making your own website" is in relatively high demand (1312). We need now to look at the supply. We now go to Google, Altavista or Yahoo it doesn't matter which as long as you are consistent and do a search on "making your own website"- with the quotes.
Now we have the supply 610.
The results are Overture 1312 and Altavista 610.
Now calculate the demand supply ratio by dividing the results and multiplying by 10 as follows:
demand supply ratio=1312/610 *10=21.5
Ok what does this mean?
Basically we have good demand (1312) and low supply (610). It should not be a problem getting noticed at the search engines for this Website theme.

As a contrast we will do the same, but this time the Website theme is Website design.
The results are:
Overture 214303 Altavista 1,576,064 Demand supply ratio=214303/1,576,064 *10=1.3
Here we have good demand (214303) but high supply (1,576,064). This one is probably not worth trying.

Rule of Thumb: If the ratio of demand/supply*10 >10 then we have a very good chance to get noticed for this Website theme. If it is below 5 then I personally would find something else. The higher the better. So if I were to do this analysis and one returns a ratio of 40 and the other 20 then go with the one of 40.

The best Theme/niche area will have
1. Strong demand - plenty of people searching
2. Display plenty of opportunities for niche related keywords - lots of keyword combinations.
3. Excite you - You are going to be spending a lot of time on it - enjoy it!
Caution: Do not be in a hurry to start building your website! There is nothing worse than starting a project only to find 3 months later that it's not what you want or that it is too difficult an area to compete in. Remember do the research and choose carefully.


Keyword Tip 1- Keyword Phrases
Don't use single keywords but keyword phrases i.e. Making a website not website. Most searches are for phrases and not single keywords.

Keyword Tip 2-Common Misspellings
When entering keywords many people make spelling mistakes by targeting these common mistakes you can attract these visitors to you site or to your advert. You can include some common misspellings in your keyword meta tags but they are difficult to include in the body text ( unless accidentally). Misspelled keywords are often used when choosing keywords for a Pay Per Click campaign (Google Adwords). Search spell have an online tool that will give you actual search engine results for misspelled words.

Keyword Tip 3- Plurals and Singulars
Most search engine give different results for singular an plural. Therefore it is important to know which is being searched for. Sometimes its obvious others you need to consult Wordtracker. In either case its a good idea to target both variants on the same page with emphasis on the most searched i.e. the singular variant or the plural.

Keyword Tip 4- Spaces, Hyphens and variations
Most search engines treat an hyphen as a space hence off-shore and off shore are essentially the same. However offshore is treated very differently. This website is targeted around the keyword Website and not web site.

Keyword Tip 5 - Brainstorm and Jumble the Keyword Phrases
Just because you search for making a website it doesn't mean everyone else will. So try to think of alternatives like:
website making, making website,
Even though Google and most search engines state that it ignore the letter a in making a website it is possible to rank high for making a website but not for making website even though they should be the same if the "a" is being ignored.